Avery Dennison Showcases Apparel Investment and Tech Power at 30th AmCham US Trade Show

Avery Dennison, a global leader in materials science and digital identification solutions, recently reaffirmed its long-term investment and technological collaboration within Bangladesh’s apparel industry during the 30th US Trade Show. Held from November 5 to 7 at the InterContinental Dhaka, the landmark exhibition was jointly organized by the American Chamber of Commerce in Bangladesh and the US Embassy to mark three decades of commercial relations between the two nations.

Major (Retd.) Hafiz Uddin Ahmed (Bir Bikrom), Honorable Speaker of the National Parliament, attended the inaugural ceremony as the chief guest. His presence underscored the vital role that international partnerships, advanced technology, and continuous innovation play in strengthening the competitive capacity of Bangladesh’s global supply chain and economic framework.

To support local manufacturers, Avery Dennison currently operates three modern production facilities across Dhaka and Chittagong. Expanding on this infrastructure, the company recently launched a cutting-edge smart warehouse spanning 8,300 square meters at the Dhaka Export Processing Zone in Savar. Equipped with seven Automated Guided Vehicles and a 25,000-carton storage capacity, this facility advances the Manufacturing 4.0 strategy by increasing product processing speed by 72 percent and boosting storage capacity fivefold.

At the exhibition, the company demonstrated advanced digital and branding solutions tailored for the textile sector. These offerings included the Embelex Apparel Branding Experience for integrated decoration, the Optica End-to-End Supply Chain Solution for operational tracking, and ReadyDPP consumer engagement technologies leveraging QR codes, NFC, and RFID to support digital product passports, regulatory compliance, and circular production systems.

Emphasizing the company’s dedication to the regional market, Sajjad Hossain, General Manager of Apparel Solutions for Bangladesh and Sri Lanka at Avery Dennison, stated, ‘The demand for speed, transparency, and sustainable innovation in the global apparel supply chain is growing. Through continuous investment, modern logistics, and the integration of digital technology, we aim to drive long-term value creation for local manufacturers and international brands.’