Shah Rukh Khan Tops India’s Celebrity Brand Rankings

Bollywood superstar Shah Rukh Khan has been named India’s most valuable celebrity brand, according to the Kroll Celebrity Brand Valuation Report 2025. His brand value reached $177.9 million, surpassing cricket star Virat Kohli. Shah Rukh, who ranked third in 2024, has returned to the top spot. According to Bollywood Hungama, his brand value stood at $145.7 million in 2024, rising nearly 22 per cent in one year. In 2023, it was $120.7 million, representing growth of about 47 per cent over two years. The Kroll report said the combined brand value of India’s top 25 celebrities was close to $2 billion.

Over the past year, Shah Rukh signed endorsement deals with Castrol, Joy Personal Care and Candere while continuing partnerships with Hyundai, LG, Myntra and Airbnb. The deals have strengthened his presence across automobile, technology, fashion, travel and lifestyle sectors. Industry experts view the achievement as evidence of his enduring popularity as an actor and brand ambassador. His appeal to audiences and advertisers has helped him remain a leading figure in India’s endorsement market. Shah Rukh is currently filming “King,” featuring his daughter Suhana Khan alongside him on screen for the first time.